Social Communication Journal

Retratar la multiculturalidad desde una perspectiva sociológica

Mateo Gonzalez Montaño — Sat, 12 Jul 2025 00:00:00 -0400

La fotografía, siempre una herramienta central en las obras de Hugo José Suárez, vuelve a hacerse presente en un libro que mezcla un análisis semiótico con sociología, estudios culturales y relatos personales. Así, el autor presenta una obra, en palabras del mismo, que sostiene un diálogo entre las imágenes y la escritura: una combinación de dos elementos narrativos que hoy, en una era digital, pueden parecer lejanos entre sí. Tal como lo dice el título, a lo largo del texto Suárez se dedica a contar historias de viajes desde una mirada que intercala entre el contacto con lo lejano y desconocido, y lo individual e introspectivo. Entonces, se invita al lector al mismo recorrido: vivir nuevas culturas a partir de las narraciones, pero también reflexionar sobre la propia en el camino.

The Historical Evolution of Visual Communication in Two-Dimensional Media

Efraín Ortuño — Sat, 12 Jul 2025 00:00:00 -0400

This article explores the historical evolution of visual communication in two-dimensional media, from prehistoric times to the emergence of graphic design as a profession in the twentieth century. Central to this analysis is the concept of format space as the foundation of visual composition. Since its origins in prehistoric art, format space has progressively established communicative functions that—beyond magical or religious purposes—constitute alternative forms of communication reflecting the development of civilization. The qualitative improvements in the use of format space have paralleled advancements in socio-political and economic organization, where its external boundaries symbolize territorial control, and its internal structure conveys an awareness of social hierarchies and relations of production.

Chronology of Traditional Andean Music in Bolivia: 19th and 20th Centuries

Isabel Gianina Sanjines Rodríguez, Gabriela Saravia Guardia — Sat, 12 Jul 2025 00:00:00 -0400

This article examines the role of music in the process of building the republican state in Bolivia, focusing on both labor and civic-military spaces. Based on historical documentary analysis, it shows how music fostered social cohesion, facilitated upward mobility for Indigenous-peasant groups, and was used as a tool of power by European expeditions, shaping the place of Indigenous people within the social order.

My yala: female sexual liberation and perpetuation of the patriarchal order

Claudio Rossell Arce — Sat, 12 Jul 2025 00:00:00 -0400

“You are my yala” for young people from La Paz Bolivia refers to someone with whom they had sexual relations, the use of this term and the speeches of some songs in recent years has created a social environment of apparent sexual freedom, this article seeks to demonstrate that this discourse exists alongside deep-rooted social stigmatization. A comprehensive field study was conducted, engaging young university students aged 17 to 26 in La Paz. The study showed that the capitalist system opportunistically takes advantage of the contradictions inherent in a discourse that simultaneously encourages and stigmatizes women for embracing open sexuality. It is evident that the capitalist system opportunistically leverages the contradictions inherent in a discourse that both encourages and stigmatizes women for embracing open sexuality. This paradoxical environment has, in turn, fostered the growth of a cultural market that serves to perpetuate the existing patriarchal order.

To uphold human dignity

Ricardo Ernesto Centellas Guzmán — Sat, 12 Jul 2025 00:00:00 -0400

During the celebrations marking the 59th anniversary of Universidad Católica Boliviana “San Pablo,” Monsignor Ricardo Centellas, Grand Chancellor of the University, addressed the academic community. Drawing on the teachings of Pope Leo XIII, as expressed in Rome during an address to the College of Cardinals, Monsignor Centellas proposed an initiative aimed at cultivating human dignity in service of the common good, in alignment with the mission of the Catholic University “San Pablo”.

The ‘UCB DIALNET CRIS’ Scientific Portal: Towards Scientific Engagement

José Fuentes Cano — Sat, 12 Jul 2025 00:00:00 -0400

As part of the celebrations marking the 59th anniversary of Universidad Católica Boliviana “San Pablo,” the scientific portal UCB DIALNET CRIS was officially launched. This initiative seeks to strengthen the university’s research centers and institutes by making their outputs visible at an Ibero-American level. It also aims to promote scientific research, increase the circulation of the university’s academic journals, and foster collaboration among researchers within the scientific community. The project involves the dissemination of the scientific production published in the university’s campuses nationwide. Presented here is the address delivered by the National Rector of Universidad Católica Boliviana, Rev. Fr. José Fuentes Cano, on the occasion of the portal’s launch.

Ethnic Identity and Political Socialization among University Students: La Paz

Sat, 12 Jul 2025 00:00:00 -0400

This study examines how ethnic identity influences political socialization among university students in La Paz (private institution) and El Alto (public institution), using the structuration paradigm. Through surveys of 400 young adults (ages 18-25) in 2023, findings reveal that ethnic and political factors are closely intertwined in their perceptions, which reinforces polarization. Documentary analysis highlighted racism’s role in Bolivia, while quantitative data showed distinct electoral trends. Posttraditional communication practices were found to exacerbate societal divisions. The study concludes that ethnicity is a key factor shaping political attitudes in this demographic, offering insights into identity-driven polarization in higher education contexts.

The Socio-Professional Identity of a University Psychology Professor in La Paz, Bolivia

Estrella Virna Rivero Herrera — Sat, 12 Jul 2025 00:00:00 -0400

This research examines the construction of the socio-professional identity of psychologists, specifically focusing on the characteristics that define their identity as university professors. Employing a mixed-methods approach—combining quantitative and qualitative techniques—based on 20 questionnaires and 20 in-depth interviews, the study found that psychology professors define their professional identity around a set of clearly recognizable values. They express expectations to engage in research and publication, demonstrate the capacity for innovation, apply traditional methodologies, and adopt modern approaches through the use of technology. These findings suggest that their identities are in a state of transition—constantly evolving and adapting.

Preferencia por redes sociales utilizadas en estudiantes de UNIFRANZ, Sede Santa Cruz

Hugo León Cerezo — Sat, 12 Jul 2025 00:00:00 -0400

El artículo identifica las preferencias y hábitos de uso de redes sociales entre estudiantes de pregrado matriculados en la gestión 1/2024 de UNIFRANZ Santa Cruz. Con un enfoque cuantitativo-descriptivo y un diseño no experimental, se recopilaron datos para observar patrones de consumo. Se establecieron comparaciones entre las preferencias locales y las tendencias globales, identificando convergencias y divergencias en los tipos de contenido compartido en plataformas digitales. Se destaca el predominio del entretenimiento y la actualidad como factores claves que moldean el comportamiento de los usuarios en redes sociales. El análisis contribuye al entendimiento de las dinámicas sociales y digitales en un entorno universitario.

Multidimensional Analysis of the San Pedro Church Using the ET-PSET Model

Josefina Matas Musso — Sat, 12 Jul 2025 00:00:00 -0400

The Church of San Pedro in La Paz, Bolivia, has long stood as a significant symbol of the city’s cultural and religious heritage. Following its destruction during the Indigenous siege led by Túpac Katari in 1781, the church was rebuilt in 1790, incorporating elements of Mestizo Baroque. This study examines the cultural syncretism embodied in the temple through the fusion of Indigenous traditions and European colonial architecture. The ET-PSET methodology developed by Verónica Solares was employed, alongside documentary research and ethnographic observation. Findings indicate that the restoration process not only recovered a physical structure but also reaffirmed Indigenous cultural identity, positioning the church as a locus of resistance and communal belonging.