A Zoom approach to communication in 2020: New (in) appropriate spaces to communicate

Abstract

This argumentative essay proposes a critical look at those platforms used during the period of social isolation experienced in Bolivia and worldwide, due to the global covid-19 pandemic. These applications have been transformed from eventual working scenarios, into spaces for recreation and social gathering. The limitations imposed by isolation, led to look for new forms of interaction. However, do they meet the basic premises of assertive communication? What happens when a family reunion is moved to a computer and / or smartphone screen, where limitations of non-verbal expression, technological problems, etc., are unavoidable? Communication enters a new dilemma, where technology modifies the way we communicate and, therefore, the existing socio-cultural relationships. Are we willing to give in and adapt to this new “normality”?